Materials suppliers, now more than ever, are feeling the pressure to become “solutions providers.”
A Fair Cut of the Cake: Deciding When to Compete With Customers
Moving downstream…
Misalignment and Middlemen in the American Healthcare Ecosystem
The US healthcare system is…
The Million-Dollar Cocktail Napkin: 3 Forecast Models for Innovation
In 2001, Dean Kamen and his team introduced the world to the Segway.
Product Development: The Five People You Meet in Healthcare
No one ever said commercializing a new product would be easy.
Breaking Out of the “Tech Push vs. Market Pull” Paradigm
At 8:12AM on July 20, 1976, NASA received the signal that…
Managing Critical Assumptions in Early-Stage Innovation
“It ain’t what you don’t know that gets you into trouble. It’s what you know…
A Whale of a Market: Why Big Isn’t Always Better
The story of Moby Dick, Herman Melville’s classic American novel…
Growth by Design
How do you know if the technologies you are working on today will resonate with customers and support growth in the future?