In his influential book The Tipping Point, Malcolm Gladwell describes how, when, and…
Take the Plunge: Avoiding Paralysis by Analysis
Here at Newry, we spend a lot of time doing heavy-duty analysis…
Jumping Ship: Beyond the Core Capabilities
We at Newry are conservative in counseling our clients about reaching beyond their core. In our experience, grass-is-greener thinking…
Getting ROI From R&D
For decades, world-leading innovators like DuPont, GE, and Corning have based their success on technology development…
Designing Dominance: Success and Survival in Early-Stage Markets
The basic function of the wristwatch has been the same for hundreds of years: display the…
Out of the Shallows: Customer Intimacy in the Virtual Age
Stop counting on digital methods as the answer to intimacy and insight. Go out of the…
Opening the Doors to Innovation Success
“Today, in many industries, the logic that supports an internally oriented, centralized approach to R&D…
Chase Problems, Not Money
Years ago, I was in a client meeting for a growth strategy project in the specialty materials space and I asked…
The Small Customer Secret: How Potential Distractions Can Turn Into Time Well Spent
Undoubtedly, understanding customers…