Feeling the Pressure?
You may be a venerated trailblazer in your realm of expertise. You may command allegiance from your supply chain and respect from your customers. But no matter how deep the moats around your castle may be, you must remain vigilant for threats and opportunities. There’s always something new on the horizon, and you need to be prepared for it.
After all, you don’t want to wake up one day and realize that you’ve lost the chance to make a splash in an emerging market – especially if it signals bad news for your core business. If you want to take the lead and keep it, you need to know what’s coming next.
Anticipate Future Needs, Threats, and Opportunities
Our Philosophy: Spotting Threats and Opportunities
Emerging megatrends, new business models, and/or new entrants can stimulate shifts in existing markets, requiring adjustments to corporate strategy and investment priorities. Your long-term survival depends on scouting out and preparing for these threats and opportunities, but the further out you look, the more uncertainty you encounter. Managing this uncertainty requires a flexible, curious, learning-oriented mindset; the ability to pivot repeatedly without fatiguing; and a commitment to interrogating your own assumptions on a regular basis.
It also requires an expansive yet realistic view of your own capabilities. Chasing a megatrend is exciting, but if the opportunity isn’t relevant to your core strengths, your odds of successful entry are low. When you’re scanning your horizon, keep your eye out for a space where you might be able to contribute real value – and chart a course there.