The story of Moby Dick, Herman Melville’s classic American novel...
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Growth by Design
How do you know if the technologies you are working on today will resonate with customers and support growth in the future?
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Take the Plunge: Avoiding Paralysis by Analysis
Here at Newry, we spend a lot of time doing heavy-duty analysis...
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Romancing the Customer: The Key To New Product Development
In a recent study at the University of Cambridge, researchers found that the male Eurasian jay possesses a rare...
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Out of the Shallows: Customer Intimacy in the Virtual Age
Stop counting on digital methods as the answer to intimacy and insight. Go out of the...
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Opening the Doors to Innovation Success
“Today, in many industries, the logic that supports an internally oriented, centralized approach to R&D...
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Chase Problems, Not Money
Years ago, I was in a client meeting for a growth strategy project in the specialty materials space and I asked...
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The Small Customer Secret: How Potential Distractions Can Turn Into Time Well Spent
Undoubtedly, understanding customers...
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Using Data Science to Drive Innovation
Several Newry clients have recently found success by adopting principles of “Lean Startup” - intensive customer engagement;
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