The story of Moby Dick, Herman Melville’s classic American novel...
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Growth by Design
How do you know if the technologies you are working on today will resonate with customers and support growth in the future?
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Designing Dominance: Success and Survival in Early-Stage Markets
The basic function of the wristwatch has been the same for hundreds of years: display the...
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The Small Customer Secret: How Potential Distractions Can Turn Into Time Well Spent
Undoubtedly, understanding customers...
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Using Data Science to Drive Innovation
Several Newry clients have recently found success by adopting principles of “Lean Startup” - intensive customer engagement;
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Lily Pad Strategy: A Smarter Way to Make the Leap to Growth
One of the biggest challenges facing business strategists is how to grow profitably. Should one grow by...
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Applying Lean Startup Principles in the B2B World
“Lean Startup”, a business development and innovation methodology popularized by...
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