Stop counting on digital methods as the answer to intimacy and insight. Go out of the...
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Opening the Doors to Innovation Success
“Today, in many industries, the logic that supports an internally oriented, centralized approach to R&D...
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Chase Problems, Not Money
Years ago, I was in a client meeting for a growth strategy project in the specialty materials space and I asked...
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The Small Customer Secret: How Potential Distractions Can Turn Into Time Well Spent
Undoubtedly, understanding customers...
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Using Data Science to Drive Innovation
Several Newry clients have recently found success by adopting principles of “Lean Startup” - intensive customer engagement;
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Applying Lean Startup Principles in the B2B World
“Lean Startup”, a business development and innovation methodology popularized by...
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