The concept of innovation usually conjures ideas of sprawling corporate research and development campuses filled with scientists...
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A Fair Cut of the Cake: Deciding When to Compete With Customers
Moving downstream...
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Mind the Gap: Pitfalls of Relying on Academic Excitement to Drive R&D
Newry’s clients employ some of the world’s brightest scientific minds...
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Under Siege: The Role of Technology Moats Today
Many large materials companies have spent the last century pouring money into their R&D organizations.
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Breaking Out of the “Tech Push vs. Market Pull” Paradigm
At 8:12AM on July 20, 1976, NASA received the signal that...
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A Whale of a Market: Why Big Isn’t Always Better
The story of Moby Dick, Herman Melville’s classic American novel...
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Growth by Design
How do you know if the technologies you are working on today will resonate with customers and support growth in the future?
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Take the Plunge: Avoiding Paralysis by Analysis
Here at Newry, we spend a lot of time doing heavy-duty analysis...
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Romancing the Customer: The Key To New Product Development
In a recent study at the University of Cambridge, researchers found that the male Eurasian jay possesses a rare...
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