Augmented (AR), mixed (MR), and virtual (VR) reality technology has been the subject of much excitement...
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CES 2020: Takeaways
Last year, the 2019 Consumer Electronics Show knocked our socks off with a variety of sleek, low-profile...
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The Customer Experience Center: Planning for Success
How the customer experience center is designed is critical to creating the opportunities...
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Why Would I Want That?: Getting The Foldable Phone Value Prop Wrong
When it comes to foldable phones, have the companies offering these displays ...
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CES 2019: Takeaways
The Consumer Electronics Show sets the stage for major societal shifts and emerging business strategies. Here are a few of the big themes we saw this year:
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5 Best Practices for Customer Experience Centers
Everyone wants to get closer to their customer.
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QUANTIFIED DESIGN™: Solving the Monty Hall Problem of Innovation Strategy
Many innovation leaders...
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A Piece of the Puzzle: Using Surveys for B2B Marketing Insights
Surveys are a useful tool for gathering insight to inform...
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Users as Innovators
The concept of innovation usually conjures ideas of sprawling corporate research and development campuses filled with scientists...
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