Torrey Babson leads Newry's efforts in finished goods applications, and has created a process for integrating human-centered design and quantitative market insights to build strategies for new product introduction. Since joining Newry in 2011, he has led numerous projects addressing both B2B and B2C opportunities. He has partnered with companies to understand and enter unfamiliar and emerging markets, and develop new-to-the-world innovations that provide platforms for growth opportunities.
Previously, Torrey served as Green Economy Director for GSP Consulting (now Duane Morris Government Solutions), managing GSP’s green economy offerings. Prior to GSP, he worked for two members of the U.S. Congress, supporting their legislative and budgetary strategies.
Torrey has an MS in Public Policy and Management from Carnegie Mellon University, and a BA in Political Science from Wheaton College. Click here to read Torrey's top five tips on developing a connected product.