|
Assessing Market Opportunities in Converting Natural Gas to Liquid Fuel |
|
For a major component manufacturer evaluating an investment in a research initiative to convert natural gas to liquid fuel, Newry assessed the opportunity in chemical processing systems driving this conversion. We documented stranded natural gas reserves worldwide, the trend toward monetizing stranded reserves as well as natural gas by-products, the environmental problems associated with flaring natural gas, the underlying economics of gas-to-liquid conversion and their relation to crude oil price levels, the technical and economic hurdles to be overcome to maximize the attractiveness of the opportunity, and the various component opportunities available. Our client is moving ahead with a research initiative geared to building a major position in this market.
|
|
|
Evaluating a Partnership for a New Energy-Efficient Window Technology |
|
A leading manufacturer of advanced materials was evaluating a partnership investment to commercialize a new energy-efficient window, and asked Newry to evaluate the long-term market opportunity for these windows. We surveyed a wide variety of segments in both residential and nonresidential building markets worldwide, understanding in detail the buying process for each segment; conducted extensive interviews and focus groups with architects and specifiers to document their reactions to the product and to pinpoint specific problems that would prevent them from using it; identified potential early adopters of high-efficiency windows; and projected the likely extent and timing of the technology’s market penetration.
|
|
|
Finding New Markets for an Novel Wall-Mounting Technology |
|
In partnership with its parent company, a fast-growing $100 million division of a home products manufacturer asked Newry to find new markets for its novel wall-mounting technology and develop a market entry strategy. Working closely with the client, Newry quickly developed a technical understanding of the product and guided the company toward a short list of alternative applications outside of its current market. Newry proceeded to evaluate each of these applications in detail and construct detailed value propositions and market-entry strategies for the top three. As a result of Newry’s work, the company is pursuing a new $20 million opportunity.
|
|
|
Evaluating Adjacent Opportunities in the Consumer Electronics Industry |
|
A division of a large advanced materials company had recently developed a new material which enabled key functionality in a recently introduced advanced telecommunications device. Because of this success, they wanted to evaluate other materials-based opportunities in consumer electronics. However, our client lacked a systematic method for segmenting and analyzing the market. Newry developed a novel methodology to segment the consumer electronics market – using “engines” to identify drivers of functionality within devices – and used this creative segmentation to identify and evaluate new product opportunities. Based on our analysis, our client chose three new opportunities to pursue.
|
|
|
Strategy Development for Competing Product Development Investments |
|
Our client, a premier brand within the home hardware industry, was in the midst of making a major investment to upgrade their product portfolio when a new regulation in California was enacted, requiring major investments to bring each product to be in compliance. Facing these dual investment decisions as well as poor market conditions, the company asked Newry to facilitate a strategy development process that would determine how to best implement both of these product redesigns with minimal risk and financial impact. Newry worked side-by-side with the client to outline the strategic options available, develop the key issues to be addressed, and synthesize the information to construct several viable strategies with differing risk and financial profiles.
|
|
|
|
Our Work 
