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Assessing the Market and Technical Challenges for a Novel Non-Invasive Blood Monitoring Technology |
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A high-tech firm wanted to explore the possibility of applying their expertise in non-medical technologies to a non-invasive alternative for commonly used medical blood analyses. We assessed the market and competitive landscape for the technology in question, as well as identified key cost components that would prevent product adoption. The client was able to bring their best scientists to the table to analyze the possibility of maintaining full product functionality while reducing cost.
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The Magellan Process for Exploring White Space |
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Corning Incorporated wanted to expand into new domains — “white space” — but had no systematic way to explore them. Working closely with Corning's Strategic Growth Organization, Newry developed a comprehensive approach -- The Magellan Process -- that resulted in the development of more than 1800 white space ideas for new products, technologies, and markets, with several expected to produce major new businesses.
Newry launched the project at Corning's facility with a two-day innovation workshop featuring futurists; experts in the fields of environment, demographics, defense/security, and healthcare; and technology experts from Intel, IBM, Northwestern University, SemaTech, and the Cleveland Clinic, among others.
Facilitated ideation sessions created a portfolio of ideas which were debated, evaluated, and screened over the next several months. Ultimately, four major new thrust areas of focus for innovation emerged from the process, each expected to yield more than $100 million in incremental revenue.
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Product Strategy For Non-Profit Conservation Organization |
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A leading supplier of scientific information and tools for guiding conservation action needed to solidify its funding base for the future. Newry evaluated the organization’s market -- its network of users, partners, funders, and competitors -- and developed specific recommendations for new products and services that would ensure the organization’s future funding. Our process employed a variety of conventional market-analysis tools as well as “event-mapping” and product-ideation techniques.
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Our Work 
