Versus is a series of articles presenting Newry's perspective on growth, competition, and innovation. 
(click on the titles to open the PDF)

• White Space Marketing

Small companies — and many large ones — tend to stay in their comfort zone and attempt product innovation in the space they know—the same distribution channels, closely related product categories, similar production methods. Yet all around them is “white space” — new products that could be sold to current customers, and new markets for products they already sell (or similar ones).  

• The Role Of Intellectual Property In Competitive Understanding

"We learned things we never thought we could by analyzing our competitors’ IP activities" 
Analysis of a competitor’s intellectual property offers a wealth of strategic insight, such as advance glimpses of new product introductions or a view of the competitor’s R&D organization. More fundamentally, an IP review can provide real understanding about a competitor’s strategic intent, where it is placing its bets, and how it intends to lead or respond to competition.

 

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