Whether planning for the commercialization of a new product or trying to extract additional value from a material invented decades ago, our clients are always scanning for new and inventive applications for their technologies. Through our work on hundreds of innovation-related projects, Newry has developed world-class tools and processes for identifying and capturing growth opportunities. We leverage cutting-edge data science techniques, extensive primary and secondary research, design thinking processes, and more to help our clients fill their R&D pipelines and make the most of their existing technologies.
“Big firms aren’t as good as Newry at highly technical opportunity identification… I’ve never seen anybody provide analysis like this.”
— Senior Vice President, Global Manufacturing Firm
We identified over $750 million in potential revenue from new opportunities for a mature polymer business
An advanced materials company was experiencing slowing growth, and feared decline. After multiple internal and external efforts to find new applications met with little success, they asked Newry to search for promising opportunities for one of their mature product lines.
Using proprietary data science techniques, we rapidly identified more than 600 applications, 232 of which were in our client’s preferred industries and a good fit for our client’s technology. We worked closely with the client to choose the top 20 and profiled those in terms of opportunity size, nature and importance of unmet needs, incumbent materials and competitors, and potential customers and related applications. Altogether, we identified over $750 million in potential near-term revenue opportunities for our client's technology.
Learn more about our approach to opportunity identification here.